Co-founded Channel Plus with Haroon in 2006. He is one of the most experienced cable TV advertising professional in Pakistan. He engineered the first ever cable operators merger in Pakistan – which was executed in the city of Islamabad, under the banner of Webcom. Prior to starting his entrepreneurial career, Mehboob was the National Sales Manager for Stillmans Cream Company and is therefore well versed with the product distribution & advertising business. This experience brings great value for clients to leverage at ‘Cablecast’.