Cablecast provides professional services to several large Pakistan based clients, and this experience has enabled us to build strong campaign management systems (customized for local market conditions). Some of these systems include:
1. Ad airing report.
2. TC from the respective cable operators.
3. Physical on ground verification if required.
4. Campaign verification from Client’s sales/distributor personnel on-ground.
Physical spots check – On ground campaign verification
City ‘A’
City ‘A’
Regional
Cablecast Mgr
City ‘A’
Regional
Area Sales Mgr
Ad Tracking – Available for anywhere in Pakistan
The client will share a list of all their area sales managers in the target cities (based on the cable TV plan)
The Cablecast head office will mail the campaign information to all relevant ‘area sales managers’
The regional Cablecast managers will contact the ‘area sales managers’ (direct meeting or call)
The Cablecast manager will organize the market visit for the area sale managers
Area sales managers to verify the campaign through in-home viewing or market visit
Cablecast Manager and the area sales manager to sign on the transmission certificate.
Cablecast’s invoice will include the following support documents:
1. Transmission certificate of the Cable TV operator.
2. Signed approval of the Area Sales Manager or any other approved authority.
Ad airing report – preview
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