Case study 2: Coke Studio Season 3 & 4

Coke Studio, for the very first time in Pakistan used the medium of cable TV – just like a satellite medium. Cablecast (Pvt.) Limited made it possible to on air the Coke Studio programs/episode on the same schedule of satellite TV channels.

Each program/episode was about 40 to 45 minutes, which was on aired with the same schedule and regularity. Regular advertisement spots (TVC) of Coke were on aired during the program breaks.

Case study 3: Telenor Pakistan regional cable activation

Campaign innovation

Each city had its own unique individual copy.

The copy’s audio & visual also mentioned the city name and the used localized language.

The campaign was initially launched for 23 days, and was extended for 10 more days after a positive response from the local population.